Solution
Last updated
Last updated
We have focused on providing the ultimate environment for motivation to enhance Fitness and Wellness.
According to various , it has been revealed that a significant improvement in physical activity is induced when financial incentives and social network incentives are combined.
Furthermore, found that among gamification models based on various social interactions, the competitive model has the highest success rate in fitness activities. Additionally, by operating a challenge community, we tested a motivation system that combines financial incentives and social incentives, and after running two cycles of testing, we confirmed a high success rate of 93.5%.
By integrating academic research and our test, we were able to derive a solution for achieving fitness goals by leveraging four key psychological factors, which are as follows.
Rewards: Rewards is crucial factor in habit formation and motivation and designing a predictable reward system plays a key role in setting goals and achieving them.
Loss Aversion: Aiding in consistently achieving goals by deducting a deposit if one fails to prove their fitness activity.
Competitive Psychology: Utilizing players’ competitive psychology based on gamification elements such as leaderboards and badges to assist in achieving fitness goals.
Social Bonding: Although community groups compete with each other, internally they unite and motivate each other towards a common group goal.
Why are micro-communities so important to us? Throughout our lives, we engage with various groups of people. Some encounters may end as fleeting connections, while others develop into strong, lasting bonds. Among various types of meetings, those who remain in our lives for the long term are usually people with shared goals. Meeting people with the same objectives is inherently motivating for us, and the more specific or 'micro' those goals are, the stronger the bond becomes.
Tokens act as symbols for these interactions. They help establish and shape the goals and culture within a community. Advances in blockchain and Web3 technologies have enabled the monetization of previously intangible values. Community owners can now tokenize the value of their communities and fully share these incentives with all members.
In the past, a major issue with unverified accountability partners on platforms like Reddit was the lack of trust. Furthermore, the motivation to maintain these relationships often didn't emerge until the relationships had significantly deepened, highlighting a clear drawback of traditional online communities.
Now, instead of relying on unverified accountability partners from Reddit, we have the opportunity to foster our growth through communities of verified individuals whose incentives are aligned through tokens. This shift not only enhances trust but also strengthens commitment within these communities.