⚠️Background

Market Background

Human interest in health and wellness has been a constant since ancient times, continuously evolving alongside scientific advancements and constantly bringing forth new solutions. As of 2022, the global revenue for the health and fitness market reached $4.28 billion, with a compound annual growth rate (CAGR) of 9.61%. This figure is expected to climb to $6.73 billion by 2027. The focus on human health and wellness has shifted from merely treating diseases to proactively preventing them to enhance overall life satisfaction.

Furthermore, the global preventive healthcare technologies and services market was valued at USD 243.0 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 11.8% from 2023 to 2030.

Lack of Motivation

Despite the significant growth in the preventive healthcare market, the World Obesity Federation's 'Global Obesity Atlas 2023' reports that one-tenth of the global population, totaling 1 billion people, is considered obese. It also predicts that by 2035, half of the global population will be obese.

Preventive medicine primarily targets individuals who have not yet developed diseases. Since these conditions have not manifested, many people struggle to find the motivation to exercise, maintain a healthy diet, and improve their sleep quality. Consequently, various solutions that provide precise predictions and prescriptions after diagnosis fail to inspire proactive steps before health issues emerge.

AI-based solutions that track and enhance fitness activities do offer improved fitness plans, but fundamentally, they do not provide motivation at the outset of the journey. The issue isn't that we can't start because we don't know how to exercise. At its core, what we lack is 'motivation,' not the method. What we need now is a strong impetus to begin, and SuperSquad is poised to offer the right solution for this.